Your are a startup and you want to attract investment, make change, and profit.

Asian startups know they need to market and communicate through content in natural English, not old-style translation and formal language.

Modern marketing and sales communications must speak in a human voice. In a global context, this is a balance of human and approachable, but not as “cool” or direct as in the West and not as rigidly polite as in the East. We’ll find your story and your voice.

If English isn’t your first language, this is especially challenging.

❓What tone do you use for global marketing?
❓Is B2B different from B2C?
❓Can translation be trusted?

There are just too many choices these days to waste time with a company that raises suspicions or seems unable to communicate.

We’ll find your USPs and expectations, your history and your charm, and clarify your company’s target customers. We’ll go where they are and speak to them as they want to be spoken to.